World-renowned retired soccer celebrity David Beckham (center) watches Manny Pacquiao fight Brandon Rios at the Venetian Macao in November. (Image: Reuters/Tyrone Siu)
It must be good to be so famous, so adored, you could pretty much sell such a thing to anyone for any cost. And perhaps not that he needs the money with an estimated net worth of $300 million, but such is the situation for iconic retired soccer star and universally recognized hottie David Beckham a person that is therefore high in the celebrity galaxy that he and wife/former Spice Girl Victoria were on the short list to attend Prince William’s wedding, after all.
Now Beckham seemingly have carved a niche for himself as a sort of mercenary promoter for hire, and the latest taker is Las Vegas Sands Corporation, which is making usage of Beckham’s charm, apperance and worldwide adoration to advertise their gambling enterprises in both Singapore and Macau.
While there’s no term on which kind of fee Beckham commands for this sort of thing that could include anything from being seated front and center at a Manny Pacquiao Brandon Rios fight at the Macau that is venetian to a Marina Bay Sands charity event in Singapore we can imagine he doesn’t work for cheap these days.
Beckham may well not need to do much but show up and get TV coverage, but for Sands, it’s still a good deal. The casino operator that is largest in Macau remains stymied by mainland Chinese advertising prohibitions, which forbid any casino promotion or gambling whatsoever. So Beckham’s videogenic visual appearance combined with huge popularity of soccer in China are methods for getting their four Macau properties more exposure.
‘He was involved in our very successful Sands for Singapore community festival. His participation inspired the young adults he met with also the area charities that benefited from his generosity,’ said George Tanasijevich, Marina Bay Sands’ president and executive officer that is chief.
‘[Beckham may help us] as we aggressively explore opportunities to further expand our presence in Asia,’ added Sands president and CEO Michael Leven in a given statement.
Upscale and Debonair Is A Good Fit
Beckham is really a natural fit for Sands; with his rugged, yet refined good appearance and aura, and title recognition that seems to cross all many years and nationalities, he is an immediate media-grabber at any event. With Marina Bay touting itself as having the planet’s casino that is largest inside a posh integrated resort which includes high-end shopping and restaurants, and the Venetian Macao being promoted as Asia’s largest gaming and activity center, a globally recognized name and face like Beckham’s would appear to become a perfect match for his or her need certainly to be seen and covered regularly and in all media.
On the top of all that, Beckham himself a father of four with wife Victoria seems to have a natural rapport with kids, which will work for public relations and community feel-good stories.
In November, the superstar met with 100 kiddies during the Venetian Macao, where he posed for pictures using them; the children represented a number of charitable groups, from the Macau Special Olympics to the Association of Rehabilitation of Drug Abusers of Macau. After the pics, Beckham gave an hour-long interview to a press contingent that is eager.
Sands Corporation states they also intend to make use of Beckham to market their dining and luxury shopping outlets at their casinos that are various. Beyond that, the company isn’t saying much about how their partnership with Beckham will unfold down the line, and neither is Beckham himself.
Want to Spend New Year’s Eve in Vegas? Bring A Great Amount of Cash
Las Vegas is definitely a spectacle on New Year’s Eve, with a massive pyrotechnics that are strip-wide.
Next to possibly New York’s Times Square, nowhere in the world claims ‘New Year’s Eve’ like Las vegas, nevada. In a populous city that’s built on booze, sex and gambling, whom doesn’t wish to bring in 2014 where in fact the party never prevents?
Naturally, that’s just what the Las Vegas Convention and Visitors Authority (LVCVA) is counting on, because in nevada, brand New Year’s Eve is big, big business. This year, LVCVA is expecting some 335,000 wild and crazy revelers to arrive, and with them comes an anticipated nongaming revenue myfreepokies.com of about $213 million, making it very close to last year’s numbers.
Guests Will Pay dollar that is top
That is still pretty good news, though, in accordance with LVCVA senior vice president of marketing Cathy Tull. She says that the numbers are still up from two years ago, when about 314,000 tourists brought in some $192.6 million in nongaming spending. Naturally, a reasonable quantity of that is liquor, marked up sometimes as much as 2,000 % per bottle in the fancier nightclubs in town and that is on a normal evening, so possibly even more for New Year’s Eve.
Hotel rooms are making bank, that’s for sure; with a 98 per cent occupancy price throughout the board and nearly all properties will demand a stay that is minimum of nights to have in. Room rates will be maxed down to boot, and before you even arrive in this gambling mecca if you don’t have your reservation yet, chances are, you are out of luck.
Would like a have a look at what you are likely in for? Well, a deluxe king over at Mandalay Bay truly a higher-end Strip home will run you close to $527, before tax and extras. You can watch the massive city-wide fireworks display while sipping insanely upcharged champagne from the comfort of your own window if you want to go a bit more ‘budget’, you’d be shelling out $409 at minimum for a coveted Strip view room at Planet Hollywood where. a similar scenario over at Treasure Island mid-Strip will run you a mere $386 per evening.
Of course, few people expect to be spending New Year’s Eve couched up in their rooms, while the town makes big bucks on fancy prix-fix dinners, lavishly decked out nightclubs, and headliner activity as well. Depending on your age groups and what your idea of ‘fun’ is, there’s something for everyone.
‘[Our Trump rooftop pool deck] is highly popular,’ said Trump International advertising supervisor Jason Demuth. ‘ Our emphasis is service, so we don’t charge for entertainment or music on our home. So we have free champagne toast. I think that’s kind of unique.’
Of course, by ‘complimentary’, you’ll usually assume the charge is made in elsewhere in Las Vegas; plus, that is simply for the glass that is first who may have one glass of anything in Las Vegas? For this privilege, you’ll be spending $334 a evening at trump.
Because of the demand and overflow, numerous high-end gambling enterprises off the Strip that typically cater to more of a locals crowd are also recharging top dollar for their rooms. For example, Station Casinos now better known by the public that is general the very first online poker providers in Nevada via their UltimatePoker.com site is charging $300 a night for a Green Valley Ranch stay or $480 for the elegant Red Rock casino, both far off the Strip. As a result of the valley geography of Las Vegas, visitors will probably be able to see all the fireworks that are primary albeit from the distance, of course.
If you wish to stay downtown, amidst the neon dazzling that is the Fremont Street Enjoy, expect to dole out $329 at the chi-chi Golden Nugget or $200 at the not-so-much Golden Gate. Also the budget properties in town will milk you dry: a South nevada Strip Super 8 Motel desires $322 total for a two-night minimum, while the same deal at a Best Western on Paradise ( the road on that the Convention Center sits) will run you $387 for the two nights. And practically all of these properties were already sold out by mid-December.
As for entertainment, there’s whatever you want, from high-brow to low-brow, and everything in between. Downtown’s elegant brand new arts center, the Smith Center, features squeaky-voiced singer Kristin Chenoweth for a New Year’s Eve songfest starting at 9 p.m., with seats running about $60 each. The flashy Fremont Street Experience more of a beer than champagne crowd overall will host a Downtown Countdown by having a number of headliners, including boy that is bad Neil and Papa Roach; tickets are $40.
A few normally planned casino headliners will simply make more on New Year’s Eve. The just-opened Britney Spears show ‘Piece of Me’ will likely be going at Planet Hollywood, as will Maroon 5 at Mandalay Bay and Bruno Mars at the Cosmopolitan.
Needless to say, it’s not New Year’s Eve in Las Vegas without the massive pyrotechnics display, placed on with enormous preparation each 12 months by the Grucci that is iconic family. This present year, you can expect an eight-minute, multi-property run from seven Strip rooftops, from downtown’s Stratosphere up to the Strip’s Caesars Palace, and everything in between.
Keeping Them on Web Site
The part that is hardest for each property is capturing those valuable tourists bucks; to that end, one-upmanship is the name for the game. Along with New 12 months’s Eve hitting on a this year, most have tried to lure guests in the weekend before for maximum dollar output tuesday.
‘They all make an effort to gear to something you can’t get elsewhere. All the properties is wanting to cater activities because of their guests which will keep them on property,’ stated LVCVA’s Tull.
If budget is not any consideration, as an example, you can wine and dine at the Le that is high-end Cirque Bellagio (of ‘Ocean’s Eleven’ fame) just for $495 per person; for that, you’ll be dining like Henry VIII himself for a dinner of lobster salad by having a truffle vinaigrette, crazy Atlantic turbot, Kobe beef ox end timbale and a fantasy dessert. Perhaps you would imagine that high-ticket cost would add liquor, but you’d be mistaken; if you prefer wine pairings with your meal, tack on another $150 per individual. And remember, with fees and an anticipated minimum 20 percent gratuity for everyone you encounter, your bill could effortlessly end up pushing the thousand-dollar mark by the time you’re done.
Of course most likely your partying, you want some room service breakfast delivered the morning after, it is possible to have that also for another staggering fee. But when you feel like toast after a night of hard partying, what is another $100 room solution charge, after all?
Melco Crown Sets Aside $340 Million Loan for Philippines Casino
Melco Crown Entertainment is able to forge ahead using their Phillipines casino, City of Dreams, in Manila
Macau-based Melco Crown (Philippines) Resorts Corp. is readying a loan of $340 million to help secure the future of its resorts and gambling enterprises number of businesses, MCE Leisure Corp., so that you can expedite the completion associated with the populous City of Dreams Manila incorporated resort and casino project.
The massive loan has been gathered from shareholder MCE (Philippines) Investments Ltd., and will become a book for MCE Leisure in instance the company’s issued senior notes are declined.
‘The shareholder loan is designed to be considered a back-up center arrangement also it is presently expected that it’s going to only be properly used by the borrower in the unlikely event that the senior notes offering consisting of P15 billion aggregate principal level of five percent senior notes due 2019, that was priced on December 19, will not be finished,’ explained Melco Philippines in its disclosure to the Philippine Stock Exchange week that is last.
Loans in Place
Melco Crown told the Philippine Stock Exchange that the business would allow the leisure group to borrow the sum from MCE Leisure (Philippines) Corp. which will be assured by Melco Philippines, MCE Holdings (Philippines) Corp. and MCE Holdings No. 2 (Philippines) Corp., most of which are subsidiaries of the Macau-based operator.
City of desires Manila the estimated $1.3 billion incorporated casino, hotel, shopping and entertainment resort is currently under construction by MCE Leisure Corp. in partnership with Belle Corp. and is anticipated to open its doors midway through 2014.
Belle Corp. is owned by Chinese Filipino billionaire tycoon Henry Sy, who owns business interests in retail, home, hospitality and banking, among areas, and has now been nicknamed the Philippines Retail King.
After on the heels of Enrique Razon’s Solaire Resort and Casino which opened its doors last March City of Dreams Manila could be the second of four integrated resorts and casinos to open in Entertainment City, and will feature 365 video gaming tables, 1,680 slot machines, and a further 1,680 alternative electronic gaming machines for its guests.
Besides the casino side of the resort, City of desires Manila is also set to feature luxury resort accommodation and high-end retail outlets, aswell as being a household entertainment center, premium restaurants and a nightlife that is exuberant.
Contingency Monies as Backup
With only around six months until the expected completion date, the project’s developers will likely inhale a small easier understanding that the funds are available for money and financial obligation settlements, details of which are set to be issued at the end of January.
And since Melco Crown will be trying to cover all feasible hindrances to the project, making certain money that is enough available if the financial obligation documents fail to yield the anticipated returns through a contingency plan appears like a smart move if they want the doors to open in schedule as expected..
‘It will be money well spent and the end product will be often times that,’ stated Lawrence Ho, chief executive officer of Melco Crown Entertainment, to reporters.
Due to the fact country’s gambling market appears to be growing ever much more popular, the $340 million loan which will be supported with equity according to Melco Crown will certainly come in handy to ensure that City of Dreams Manila lives up to the expectations of the market.