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Joint Symposium Seeks to create Bride. The location of Russian advertising is extremely strong in business-to-business advertising.

Joint Symposium Seeks to create Bride. The location of Russian advertising is extremely strong in business-to-business advertising.

Included in the XVI April Overseas Academic Conference, HSE hosted a symposium that is joint of worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to advertise cooperation that is academic scholars employed in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The middle for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the organizers of this occasion. Professor Kim explained that the symposium had been conceived through the 2014 Global Marketing Conference in Singapore. A session that is special Marketing in Russia had been arranged, mainly by teachers from HSE, also it had been believed that it could be a good concept to carry a joint symposium at HSE in Moscow.

‘For GAMMA, it will be the ever that is first to arrange educational tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in marketing and administration, ’ said Professor Kim.

Korea has lots of marketing scholars learning not merely B2B, but additionally consumer-to-business and specially business-to-consumer aspects.

Which means there clearly was huge possible to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium was extremely effective and a good first faltering step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We’ve worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. You want to possess more folks from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, so we want to ask more Russian scholars from HSE – there are lots of capable scholars right right here – to your editorial review board. We desire to introduce more Russian marketing research to your globe. We might be very happy to do have more submissions from HSE and marketing that is also russian in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add exchange that is various and perhaps double-degree programmes, especially in the region international cupid of fashion and luxury advertising, which can be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two challenges that are main marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our everyday life style and consumer level, which inevitably influences company. 2nd, you will find ecological dilemmas therefore the nagging issue of sustainability. A few papers on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated from China because of its increased activity that is industrial. Organizations must be in charge of these problems but in the exact same time, you will need to think of business sustainability additionally the main point here, he thinks.

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